Loan ads will no longer be able to stay silent about the cost of missed payments
In Uzbekistan, advertising for loans, including microloans, will have to warn that failing to repay can lead to financial problems. The warning must take up at least 10% of the ad's space or airtime.
The amendments to the Law on Advertising were introduced by a law of 10 November 2026, the Legal Information channel reported.
Every loan or microloan ad will have to state directly that if the borrower fails to meet their debt obligations, they may face financial risks.
In ads with images, the warning must take up at least 10% of the main space, and in audio and video ads at least 10% of the airtime.
It was reported last year that microloan ads would have to disclose the risks. And in the summer, the Central Bank proposed restricting microloans to people with low incomes.
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